Mar 16
3
Posted by rMaynes1 [Estimated read time: 8 minutes] In 2014, Mediative released an eye-tracking study that looked at how Google’s Search Engine Results Page (SERP) has changed over the last decade, and how searcher behavior has adapted as a result. We learned that : Top organic results are no longer always in the top-left corner, so users look elsewhere to find them. Mobile devices have habitually conditioned searchers to scan vertically more than horizontally.
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Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop